The Life & Style media brand was established in 2004 to cater for the rapidly growing community in the Ballito region of KZN. Former 5FM presenter and award winning Specialist Television Producer, Dave Charles, and his Art Director wife, Sue, created a regular lifestyle publication in newsprint specifically aimed at the trendy, affluent, discerning reader, and have continued to develop it with a growing team of regular contributors. The publication was specifically designed to give advertisers direct access to the upper LSM market in the region and it has been a great success.
Life & Style’s growth and innovation since inception has resulted in us comfortably claiming the title of leading independent multimedia brand in the region. Starting as a print media brand offering a high-quality lifestyle magazine in a newsprint format, Life & Style has evolved to include a ground-breaking mix of digital and print media products that includes a popular local radio station – 88FM Ballito (Radio Life & Style) – as well as a thriving directory magazine: the BizBook.
Our radio station and digital products are given extended digital reach through our dedicated smartphone apps for both Android and iOS devices, putting the power of Life & Style in our audience’s pocket. On air, online or in print – the Life & Style media brand clearly has the KZN North Coast covered
'WE KNOW OUR MARKET'
Dave Charles - Founder, Life & Style Media
“As an independent media company, we operate on the basis that we present content that our readers and listeners will enjoy and respond to, creating a positive advertising environment. It is a formula that works well and allows us to continually grow and develop Ballito’s premiere media brand.
We understand the market that we operate in and understand we must keep innovating to stay relevant. This is why we have developed a multi-platformed opportunity giving our advertisers targeted access to the affluent KZN North Coast market on air, online and in print.
Our pricing is designed to allow even small businesses comfortable access to effective advertising. It is the most comprehensive approach to advertising in this region and the results are impressive. We’d love to help you grow your market share in our fabulous part of the world!”